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Monday 21 February 2011
New Research Division Publication
- Research Paper 65 - What Makes Communication Strategic? – Preparing Military Organizations for the Battle of Ideas, by Jan Techau
For military organizations, Strategic Communications (StratComm) is one of the great "known unknowns" – everybody does it, but conceptual and practical guidance on the subject is rare.
Despite some painful historic lessons, the military has found it hard to embrace a key reality of modern warfare: that the perception of facts is just as important as the facts themselves, and that communications must thus become a key instrument in its arsenal. With this basic concept in mind, the new Research Paper from the NDC Research Division looks into the issue from an organizational and procedural perspective. In other words, how should the military integrate StratComm into its setup? How can it manage the culture shock that StratComm poses to conventional military thinking? Can StratComm be defined in a way that makes it easier for the military to assimilate it fully?